How do I read a Google AdSense report?

Dave, as per your suggestion and encouragement, I have taken the plunge and signed up for Google AdSense. Now I've added it to my site and am getting some traffic and an occasional clickthrough. But I really don't understand the nuances between all the data shown in the report; can you walk me through the overview report in AdSense?
google_protectAndRun("ads_core.google_render_ad", google_handleError, google_render_ad);
Dave's Answer:
When I first signed up for AdSense I also found the reports pretty hard to figure out, I admit, but talking with a lot of folk, including AdSense guru Joel Comm (who sells a slick ebook called Google AdSense Secrets that's well worth the investment if you're serious about reinventing your Web site for better AdSense revenue) I think I've started to figure things out.
To be able to write this particular answer, I checked in with my colleagues at Google (it's helpful to have written a popular book about Google, I must say) and received permission to publish my actual AdSense reports here on the blog. So let's start there:
This is a snapshot from a few days ago at some point in the day (while I have permission to share my actual earnings, it doesn't mean that I want to :-) so it gives you a sense of my overall traffic levels, percentage of ad blocks that receive clicks, and overall earnings: at this point in the day I'd already earned just a smidgen over $100.
Let's go down the left side first. Notice that Google splits out revenue by category, so here I have AdSense for Content (which includes this very content page that you're reading that has an AdSense block included), AdSense for Search (which is when I host Google searches on my site and then share in the PPC revenue if anyone clicks on an ad in the search result page), and Referrals (get someone else to sign up for AdSense or download the Firefox web browser with Google's toolbar already included and you can earn a small bonus).
I've talked about this before, but again notice how for me, as for most people I know in the AdSense program, my revenue comes exclusively from AdSense for Content. Referrals are a bit more subtle, I admit, because people need to both sign up and earn a certain threshold amount before I'll get paid, so the sign-ups I get will hopefully pay out down the road.
Also, if there's one thing that you need to be conversant in as an AdSense for Content participant, it's channels. Channels let you differentiate between your Google ads on different areas of your site or, if you've more than one site like I do, between sites. The figure shown is aggregated across all sites that I have in the AdSense program, so if I burrowed in further you could see that some sites have much lower traffic but superb per-click earnings, while others have huge traffic and almost no clicks at all. But channels are a different posting, so let's stay focused on this report.
Now, across the top on AdSense for Content: page impressions are essentially the number of Google AdSense blocks that I've displayed on my Web sites. Since I can have more than one block on a page (you can have up to three) this isn't the same as number of page views or number of visitors. Indeed, this page you're looking at has three ad blocks, so your viewing will count for three, not one, page impression. Also note that PSAs (public service ads) for non-profits don't count as page impressions, so if you see lots of PSAs on a site, it'll be skewing this number relative to site traffic.
The next value is clicks, and that should be fairly obvious: someone clicks on an advert and this value increases. Divide page impressions by clicks and you should end up with Page CTR, page click-thru rate. My rate here is 2.7%, which isn't too shabby. It means that for every 1000 ads I show, 27 will be clicked upon and a visitor paired up with an advertiser. This is an important figure because if you can increase your CTR, you can generate more revenue without having to drive more traffic to your site.
The next field, the one that's probably the most puzzling, is the Page eCPM, which is (ready for this?) the cost per thousand (M = mill = thousand in Latin. Those wacky advertising folk are to be thanked for this bit of confusion) or CPM equivalent rate for your ads. This is only important if you're clued into the advertising world: when advertisers buy a banner ad on a site, they pay based on the number of eyeballs, the number of people who see the ad. That is the "cost per thousand". So here Google's just taken the page impressions and divided it by earnings to produce what they call an "effective CPM" rate. This shows that if I were to charge $5.20 CPM for ads on my site, I'd exactly match this income level.
Again, for the majority of people, eCPM is not an interesting figure and can be safely ignored. Generally, a high eCPM means that your ads are more valuable than a low eCPM, but more than that's probably risky to conclude.
Finally, the value that people are usually most excited about: Earnings. That's the proverbial bottom line here, and I admit it, when I log in to my AdSense account I promptly check my earnings then back up to see the other figures.
There's a lot more data you can glean from the AdSense reports area, including seeing a report by day of all these figures, a report by channel across an arbitrary time period (answering questions like "which of my Web sites generated the most revenue last week?"), and even a combination of these reports. Start by clicking on Advanced Reports - Ad Performance to learn more.
I hope this rather exhaustive answer helps clarify exactly how to understand your Google AdSense report. If you haven't yet signed up for AdSense but are interested in learning more about how to monetize your existing Web site traffic, please do check out my earlier article on Getting started with Google AdSense.
Oh, and one final tip: don't click on your own ads! You might think it'll make you a few bucks, but since it can also get you kicked out of the program entirely, it's really not worth the risk!
source:
http://www.askdavetaylor.com/how_do_i_read_a_google_adsense_report.html

Google AdSense for content

Enhance your site—and your profits.
Keep your users coming back with contextually targeted ads.
You want to make more money from advertising, but you don't want to serve untargeted ads to your users. Google AdSense™ solves this problem by automatically delivering text and image ads that are precisely targeted to your site and your site contentt—ads so well-matched, in fact, that your readers will actually find them useful.
Access thousands of advertisers with minimal effort.
Signing up and maintaining relationships with advertisers is a full-time job. Luckily, Google AdSense does it for you. Our advertisers range from global brands to small local companies, in categories ranging from Education to Travel, Mortgages to Patio Furniture and just about everything in between. Best of all, once you get started, the AdSense programme requires virtually no maintenance.
Rev up your site's revenue potential.
When you display Google ads on your website, you'll be maximising your revenue potential. Google places relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads into the same auction and lets them compete against one another. The auction takes place instantaneously and when it's over AdSense will automatically display the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.
Through AdSense, ads from Google's base of advertisers are served on content pages like this page from GreenwichEngland.com
When your content changes, so do your ads.
Google AdSense technology goes beyond simple keyword or category matching. We work hard to understand your content and deliver ads that are relevant to specific pages, automatically, no matter how many thousands of pages your site may have, or how specialised or broad your content. As your content changes, Google's ads change to match. And since our ads are also targeted by country, global businesses can display local advertising with no additional effort. *
Safeguarding your business standards is our business too.
We're committed to maintaining our customers' business standards. That's why Google AdSense features these safeguards:
Competitive ad filters. You can block competitive ads, or other ads you want to keep off your site, simply by telling us which URLs to block.
Ad Review. Before ads appear on your site, they're reviewed using a combination of human and automated processes. The review process takes into account a variety of factors, including the quality of the ad and whether it's suitable for all audiences.
Sensitive content filters. At times, certain ads may be inappropriate for some pages. For example, Google automatically filters out ads that would be inappropriate on a news page about a catastrophic event.
Choose your own default ads. In the unlikely event that Google is unable to serve targeted ads on your page, we offer you the option of displaying a default ad of your choice. This ensures that your advertising space is always being used as effectively as possible.
Customise ads to complement your site.
You spend lots of time perfecting your website's look and feel, and we want AdSense to fit in. So we let you customise the appearance of your ads to fully complement your site by choosing from over 200 colours and 24 pre-set colour palettes (you can create and save your own custom palettes using a simple point-and-click colour selection tool.
Track your earnings with online reports.
With AdSense, you can monitor your ad performance with customizable online reports that offer details like the number of page impressions, clicks and click-through rate. You can track the performance of specific ad formats, colours and pages, and spot trends quickly and easily. Our flexible reporting tools let you group your pages however you want, so you can gain insight into your earnings by viewing results by URL, domain, ad type, category and more.
And best of all, of course, you can check your earnings anytime.
Getting started is fast and easy.
Getting started as a Google AdSense publisher is easy. It only takes a few moments to apply online for both content and search ads. Once you're approved, simply log in to your account, copy a block of HTML code and paste it into your existing ad server or any of your web pages. And that's it—you're done. Relevant ads start to appear on your web pages, and your earnings start to add up.
To learn more and to apply, go to www.google.com/adsense, or click here.
Google AdSense for search
When you join the AdSense programme, you get access to Google AdSense for search, and that's a good thing; adding a Google search box to your site means monetizing more web pages while offering your users an even better site experience. Visitors hang around longer, since they can search from right on your site. And since AdSense serves targeted ads on search results pages, you can make more money from your Google search box as well. Learn more about Google AdSense for search.
source:
https://www.google.com/adsense/static/en_GB/AfcOverview.html

Why Adsense-list.com?

The aim of this website is to prevent from Adsense to display un-wanted ads on our websites, The arab users can generate full lists of Anti-Islam or Anti-Arab websites and block their ads. And in the other side, Adwords advertisers will no longer waste money on these sites.

101 High Paying AdSense Keywords

For a typical blogger or website owner, we make money when someone clicks on one of the Google Ads on our site, or per 1000 impressions of the AdSense links. For most of us, we already know how hard it is to get people to click on these links and even if they do, sometimes the chosen ads are low paying ones because of the keywords used on our page.
So to help maximize profits, here is a list of 101 high paying Google AdSense words you can try and use to target the keywords in your content to. It is assuming that as the website owner, you will receive roughly 50% of the total cost per click (CPC) that Google charges its advertisers, but you should check this with Google to find out the actual value (if they'll tell you).
N Keywor CPC
1 AdWords $9.41
2 available domain name $12.97
3 addwords $10.92
4 AdWords campaign $14.63
5 AdSense $12.43
6 buy domains $8.84
7 buy domain name $17.10
8 bachelor degree on line $14.36
9 best webhost $8.68
10 bulk email marketing $11.77
11 bankruptcy $5.72
12 cheap domain name $9.16
13 car insurance $22.89
14 credit cards $10.93
15 crm software $15.96
16 car loans$11.79
17 construction estimating software $5.80
18 domain names $17.57
19 debt$13.18
20 degree education on line $12.44
21 dell computer $5.79
22 degree $6.37
23 debt management $7.15
24 database software $3.13
25 email marketing $13.24
26 ecommerce hosting $11.81
27 education degree online $14.69
28 earn money online $3.04
29 free domain name registration$5.81
30 free credit report $9.57
31 flowers $4.83
32 financing $4.50
33 gas prices compare $6.19
34 google news $2.07
35 graphic design degree $12.58
36 graduate degree program $7.93
37 hosting providers$14.25
38how to get a web site$5.83
39hp computer$7.52
40interest credit$15.53
41insurances$17.67
42interior design degree$14.17
43java software$1.69
44keyword tracking$4.37
45knee support$1.57
46life experience degree$8.36
47lung cancer treatment$6.10
48loans$9.86
49merchant account$10.55
50microsoft certification$4.88
51mba degree online$15.78
52master degree on line$11.51
53marketing software$8.28
54network monitoring software$11.45
55nursing degree$8.81
56norton anti virus software$4.01
57Norton virus protection$3.85
58online accounting degree$27.50
59online paralegal degree$19.45
60online degree$13.74
61online psychology degree$20.78
62online college degree$14.10
63payroll software$7.95
64pay per click$8.18
65personal domain name$10.26
66project management software$10.80
67quicken$3.46
68quick money$3.32
69register domain$9.03
70register domain name$8.31
71register a website$10.47
72register url$8.69
73student credit card$10.54
74survey software$9.51
75scheduling software$7.60
76shopping cart software$5.23
77travel insurance$6.76
78tax software$6.89
79teaching degree$12.72
80turbo tax$5.47
81University Degrees Online$10.98
82unlimited web hosting$8.31
83university degrees$5.68
84undergraduate degree$4.71
85voip phone system$9.57
86visa credit card$11.83
87voip billing software$8.21
88virus protection$5.58
89website domain names$12.65
90web domain name$10.62
91web host ratin$9.75
92web site register$13.04
93web hosting$13.03
94web design software$2.57
95web space provider$6.62
96yahoo domain$7.70
97yellow page advertising$6.56
98yahoo domain name$9.00
99your site$2.57100zire pda$2.16
101zenith television$1.55
NB: The dollar values were correct at time of publication; please recheck keywords using Google's Keyword Tool for the most up to date values.
source:
http://www.wmtips.com/Adsense/high-paying-adsense-keywords-734.htm

Do's and Don'ts for AdSense Publishers

Google Adsense has made a huge impact on internet advertising and it is not short of being a revolution. The fact that more and more people are using Adsense today is the proof of its success. It is a concept that can provide businesses, small and large with a good ROI and generate targeted traffic by creating a high visibility over the internet.

You should start applying Adsense if you have been losing money instead of gaining in any kind of affiliate programs. Google through its Adsense service is providing high quality and relevant ads, which match up to the content on your website. To add to this is the search engine, which will take care of most of the searching. Another salient point is that you will not have to spend too much time choosing various types of ads for your website pages. Google's Adsense process makes it easy for you because it doesn't involve codes like it is the case for several affiliate programs.

AdSense is something on the lines of a set and forget arrangement thanks to the state-of-the-art technology used by Google. Here are some strategic tips of what to do with Google Adsense and what not to do with it.
While working on Adsense, you should try and avoid default settings, instead work towards customizing your ads.
When you are writing the content, think about your reader and then target your content through Adsense.

One mistake that most businesses or people make is looking at AdSense as a competitor; instead you should look at it as a partner that is going to help generate revenue for your business and create visibility over the internet, and in fact provide you with a winning edge over your actual competitors.
You need to position the ads correctly. This is highly important if you want to profit you're your Adsense campaign. You need to place your ads where you feel there is a higher probability for people to see it.

With Google, you can place three instances of AdSense code per page. You should use this to your advantage but remember you need to also bring a variety to the implementation.
If you have implemented the code on your Adsense ads then refrain yourself from clicking on the ad. Note: Google is extremely sensitive to click fraud.
One of the things that many people try is game the system. Google is aware of most of the things or tricks that people apply and is notorious for pursuing people caught doing a click fraud.
Here is a list of Don'ts:

Don't try to implement your AdSense code in a place where people won't be able to see it.
There are many people who try to offer incentive to visitors so that they click on the AdSense ads. This is a no-no!
Never beg people to click on your ad
Never place your AdSense ads on empty pages.

The Google Adsense ads can be easily customized, which is one of the reasons for its popularity. They can also be placed anywhere on your web page but it is always advisable to place them where people will be able to see them and click on them. You can always experiment a little with themes & colors and of course the placement but you should never go overboard. Too much of experimentation can kill the main purpose.

But before you can start with Google Adsense, you need to be aware of the rates, which can vary. Your Adsense strategy should revolve ideally around the rates because you will receive your payments per click and it will all depend on how much you are willing to pay per click to place an advertisement using AdWords. The minimum that advertisers pay is around 5 cents and it can go to as much as $10, and even more. For example: lawyers are paying around $75 for using the keyword mesothelioma.

You can sign up for your Adsense account by clicking on the below mentioned URL: https://www.google.com/adsense/

Article Source:
http://www.wmtips.com/Adsense/don-adsense-publishers-639.htm

Google AdSense: How you can keep easily Your Earnings Up?

Users of AdSense know that although some people can make remarkable amounts of money - one person claimed to bring in $18,000 per month! - most people struggle to get started because they do not really know what they are doing. The AdSense tips below will help you move closer to the former group by gaining some important knowledge.Affordable MarketingOne problem some people run into is they can't afford the costs for high-volume search terms so they never get enough traffic to their site and their AdSense income remains relatively low. The good news is there is a way around this problem.for more details www.thegoogleincome.com.First, you have to focus on building some great content around more affordable search terms, perhaps choose words that are synonymous with the more expensive terms. Now here's an example of great AdSense tips: as you know you earn more from the AdSense ads associated with higher value terms. So add a link to the bottom of the more affordable terms' pages that leads readers directly to the higher cost term's page. That way you can drive traffic to your content more affordable but also boost your chances of getting the better commissions.Add ImagesIf you like the above AdSense tips, here's another good one: use graphics near your ads. You know that when you visit a site your ads are drawn towards the images and graphics. That means if you place something like this on your page near the location of your ad visitors' attention will be drawn to the ad and that will increase the chances they will click on it. Now do be careful about adding in too many images on your page because this could reduce load times and actually drive visitors away altogether.
Always Track AdsEven though you don't have much control over which ads are placed on your site through the Google program, tracking is one of the best AdSense tips available.like as www.yourgoogleincome.com. That's because you'd be surprised at how big of a difference can be made in the results when an ad is moved from near the top to near the bottom or vice versa, for example. You could try changing the colors, removing the borders, incorporating the ad into content, and other alterations that could positively impact the performance of the ad. Tracking can also help you decide whether or not to adjust your own keywords in hopes of getting more relevant ads which will be a bigger hit with site visitors.
http://www.guardadsense.com
http://www.googleadsense-empire.com
Operate Multiple SitesWhile one tip is good, multiple AdSense tips are better. The same is true with your websites. Having one site up and running with the Google service is great but the way to really increase your profit potential is by operating multiple sites. Of course, more sites also means more work but the earnings you could be making would make the effort worth it. Plus, most of the work that needs to be done could be done easily from home or could be outsourced to freelancers.This article is free for republishing
Article Source:
http://www.articlealley.com/article_780153_80.html

Google Adsense - Money Does Grow On Trees

There are tales of fabulous riches to be made and millions made by those who are just working from home. It seems that Google Adsense have already dominated the internet marketing business and is now considered the easiest way to making money online. The key to success with Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits. With all the people getting online and clicking away everyday, it is no wonder why Google Adsense has become an instant hit. For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other people's services. But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest. There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Adsense. 1. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and ebooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you. 2. Placing Adsense links on pages that are producing little, or better yet, no profit. By placing Adsense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless. When learned to work effectively, these two factors are actually a good source of producing a minimal amount of revenue from a high traffic page. Many people are using this strategy to pick up some extra and cash with Adsense. This is also especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a monetary return on their services. With the many techniques that people are now learning on how to make the easiest money by their Adsense, it is not surprising that Google is trying everything to update and polish their Adsense in order to maintain their good image. The possibility of adding is 2nd tier in Adsense is not impossible. With all the people spending more time in their Adsense now and still more getting into this line of marketing, there is no doubt about the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and publishers all around the world if ever they sign up for sub-affiliates and double or even triple the amount that they are already earning. The one particularly handy money-making feature that is available with Adsense now is the ability to filter out up to 200 url's. These gives webmasters the option to block out low value offers from their pages as well as competitors to their websites. Talk about taking only those that are advantageous and discarding the ones that seem 'useless '. There is also talk about Google changing or even discontinuing Adsense but it is doubtful. Webmasters generally create higher quality content pages with good themes targeted to the visitor's interest so their adsense revenue is maximized. Overall, adsense has increased the quality of web page content. For now, however, Google Adsense is here to stay. As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good. Besides with all the strict guidelines that Google is enforcing over Adsense, it will take awhile for the Adsense privileges to be spammed and even terminated.
Article Source:
http://www.articlebasement.com/articles/6176/1/Google-Adsense---Money-Does-Grow-On-Trees/Page1.html