Speeding up: Attracting more advertiser spend

In the final week of our educational series about speeding up your business in a slowdown, you'll hear tips from Christian Ashlock, an AdSense Optimization team manager, about attracting additional advertiser spend. If you have any final suggestions for growing your business, we hope you'll leave them as comments. If you missed a week or want to re-read tips from our team, you can revisit the series at any time at https://www.google.com/adsense/support/bin/answer.py?answer=77805#utm_source=speedingup&utm_medium=blog&utm_campaign=716post.I'm Christian Ashlock, and I manage an AdSense optimization team at Google that works to help publishers get the most out of their AdSense accounts. Once you create a site with great content and great ad inventory, the best way to earn additional revenue is to make sure advertisers can find you. Today, I'll share two tips to help attract advertisers to spend money on your site, and a third tip to help you access a new pool of advertisers you may not currently be reaching.

Tip #1: Define ad placements in AdSense so that AdWords advertisers can find them and bid directly for them.Ad placements are simply custom channels that you can expose to advertisers to encourage more placement targeting spend on your site. Ad placements are most effective for sites with lots of different topics or with different sections like articles, a blog, and a forum. You can set up ad placements based on specific categories of interest on your site, like fine arts or sports. You can also set up ad placements to cater to advertisers who are more interested in specific ad unit locations, like above the fold placements, or popular ad unit sizes including the 300x250 medium rectangle or 728x90 leaderboard. Tip #2: Help advertisers find your inventory outside of AdWords. Google Ad Planner is a media planning tool that advertisers use to find sites for their media buys. With the recently launched Publisher Center in Ad Planner, you can claim your site and provide information that helps advertisers better understand your content, audience and advertising options. You can also share your Analytics data with Ad Planner to ensure that advertisers see the most accurate traffic numbers for your site. All of this will help advertisers who use Ad Planner as a media planning tool understand the value of your site, and may even help new advertisers learn that your site exists!Tip #3: Tap into a new set of advertisers: search advertisers. Google has relationships with many advertisers -- some advertise on Google.com, some advertise on our partner sites through the AdSense program, and many do both. You can tap into advertisers who choose to advertise on our search partner sites by using AdSense for search. AdSense for search lets your site's visitors find what they're looking for on your site and across the web. Just like on Google.com, we'll display ads targeted to what your visitor is looking for along with the search results. Additional Resources:
Learn more about placement-targeted advertising, and read about best practices for setting up ad placements.
To get the most out of AdSense for search, try our five optimization tips.Thanks for following our educational series for the last five weeks. We hope you've gained a better understanding of the tools and resources you can use to improve your site and yourAdSense earnings.

source:

http://adsense.blogspot.com/2009/07/speeding-up-attracting-more-advertiser.html

Extending the category filtering beta for English-language ads

In April, we gave you a sneak peek into category filtering, a new feature we've been developing to give publishers more control over their ads. Today, we're excited to announce that we're extending the beta to publishers in a number of English-speaking countries including, but not limited to, Australia, Canada, India, Ireland, the U.K., and the U.S.As a reminder, category filtering lets you prevent ads from up to 5 specific categories such as religion, politics, and dating from appearing on your pages. Your filters will be applied to ads in English, regardless of how they're targeted. In addition, you'll be able to see the percentage that each category contributes to your earnings, which can help you understand any revenue impact you might notice as a result of filtering.Based on feedback from our initial beta testers, we've also made a few improvements to the feature:
Ad impression impact: To give you a better sense of how many ads you'd be filtering, we've now added an extra column to show you the percentage of ad impressions on your pages which fall into each category.

More accurate percentages: Ad impression and earnings percentages are now calculated based on impressions from the previous 30 days instead of three. This extended time frame should provide a more accurate picture of the types of ads you're receiving and how much revenue they're contributing.
Category descriptions: We've added details about each category directly within your account to help you understand the types of ads that may fall into each. To see whether category filtering has been enabled for your location, sign in and visit the Ad Review Center, located under the 'AdSense Setup' tab. We're working on expanding this beta to additional languages and countries, and will be sure to announce any updates here on the blog. If you'd like to learn more about category filtering, please visit our Help Center.

source:

http://adsense.blogspot.com/

How do I read a Google AdSense report?

Dave, as per your suggestion and encouragement, I have taken the plunge and signed up for Google AdSense. Now I've added it to my site and am getting some traffic and an occasional clickthrough. But I really don't understand the nuances between all the data shown in the report; can you walk me through the overview report in AdSense?
google_protectAndRun("ads_core.google_render_ad", google_handleError, google_render_ad);
Dave's Answer:
When I first signed up for AdSense I also found the reports pretty hard to figure out, I admit, but talking with a lot of folk, including AdSense guru Joel Comm (who sells a slick ebook called Google AdSense Secrets that's well worth the investment if you're serious about reinventing your Web site for better AdSense revenue) I think I've started to figure things out.
To be able to write this particular answer, I checked in with my colleagues at Google (it's helpful to have written a popular book about Google, I must say) and received permission to publish my actual AdSense reports here on the blog. So let's start there:
This is a snapshot from a few days ago at some point in the day (while I have permission to share my actual earnings, it doesn't mean that I want to :-) so it gives you a sense of my overall traffic levels, percentage of ad blocks that receive clicks, and overall earnings: at this point in the day I'd already earned just a smidgen over $100.
Let's go down the left side first. Notice that Google splits out revenue by category, so here I have AdSense for Content (which includes this very content page that you're reading that has an AdSense block included), AdSense for Search (which is when I host Google searches on my site and then share in the PPC revenue if anyone clicks on an ad in the search result page), and Referrals (get someone else to sign up for AdSense or download the Firefox web browser with Google's toolbar already included and you can earn a small bonus).
I've talked about this before, but again notice how for me, as for most people I know in the AdSense program, my revenue comes exclusively from AdSense for Content. Referrals are a bit more subtle, I admit, because people need to both sign up and earn a certain threshold amount before I'll get paid, so the sign-ups I get will hopefully pay out down the road.
Also, if there's one thing that you need to be conversant in as an AdSense for Content participant, it's channels. Channels let you differentiate between your Google ads on different areas of your site or, if you've more than one site like I do, between sites. The figure shown is aggregated across all sites that I have in the AdSense program, so if I burrowed in further you could see that some sites have much lower traffic but superb per-click earnings, while others have huge traffic and almost no clicks at all. But channels are a different posting, so let's stay focused on this report.
Now, across the top on AdSense for Content: page impressions are essentially the number of Google AdSense blocks that I've displayed on my Web sites. Since I can have more than one block on a page (you can have up to three) this isn't the same as number of page views or number of visitors. Indeed, this page you're looking at has three ad blocks, so your viewing will count for three, not one, page impression. Also note that PSAs (public service ads) for non-profits don't count as page impressions, so if you see lots of PSAs on a site, it'll be skewing this number relative to site traffic.
The next value is clicks, and that should be fairly obvious: someone clicks on an advert and this value increases. Divide page impressions by clicks and you should end up with Page CTR, page click-thru rate. My rate here is 2.7%, which isn't too shabby. It means that for every 1000 ads I show, 27 will be clicked upon and a visitor paired up with an advertiser. This is an important figure because if you can increase your CTR, you can generate more revenue without having to drive more traffic to your site.
The next field, the one that's probably the most puzzling, is the Page eCPM, which is (ready for this?) the cost per thousand (M = mill = thousand in Latin. Those wacky advertising folk are to be thanked for this bit of confusion) or CPM equivalent rate for your ads. This is only important if you're clued into the advertising world: when advertisers buy a banner ad on a site, they pay based on the number of eyeballs, the number of people who see the ad. That is the "cost per thousand". So here Google's just taken the page impressions and divided it by earnings to produce what they call an "effective CPM" rate. This shows that if I were to charge $5.20 CPM for ads on my site, I'd exactly match this income level.
Again, for the majority of people, eCPM is not an interesting figure and can be safely ignored. Generally, a high eCPM means that your ads are more valuable than a low eCPM, but more than that's probably risky to conclude.
Finally, the value that people are usually most excited about: Earnings. That's the proverbial bottom line here, and I admit it, when I log in to my AdSense account I promptly check my earnings then back up to see the other figures.
There's a lot more data you can glean from the AdSense reports area, including seeing a report by day of all these figures, a report by channel across an arbitrary time period (answering questions like "which of my Web sites generated the most revenue last week?"), and even a combination of these reports. Start by clicking on Advanced Reports - Ad Performance to learn more.
I hope this rather exhaustive answer helps clarify exactly how to understand your Google AdSense report. If you haven't yet signed up for AdSense but are interested in learning more about how to monetize your existing Web site traffic, please do check out my earlier article on Getting started with Google AdSense.
Oh, and one final tip: don't click on your own ads! You might think it'll make you a few bucks, but since it can also get you kicked out of the program entirely, it's really not worth the risk!
source:
http://www.askdavetaylor.com/how_do_i_read_a_google_adsense_report.html

Google AdSense for content

Enhance your site—and your profits.
Keep your users coming back with contextually targeted ads.
You want to make more money from advertising, but you don't want to serve untargeted ads to your users. Google AdSense™ solves this problem by automatically delivering text and image ads that are precisely targeted to your site and your site contentt—ads so well-matched, in fact, that your readers will actually find them useful.
Access thousands of advertisers with minimal effort.
Signing up and maintaining relationships with advertisers is a full-time job. Luckily, Google AdSense does it for you. Our advertisers range from global brands to small local companies, in categories ranging from Education to Travel, Mortgages to Patio Furniture and just about everything in between. Best of all, once you get started, the AdSense programme requires virtually no maintenance.
Rev up your site's revenue potential.
When you display Google ads on your website, you'll be maximising your revenue potential. Google places relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads into the same auction and lets them compete against one another. The auction takes place instantaneously and when it's over AdSense will automatically display the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.
Through AdSense, ads from Google's base of advertisers are served on content pages like this page from GreenwichEngland.com
When your content changes, so do your ads.
Google AdSense technology goes beyond simple keyword or category matching. We work hard to understand your content and deliver ads that are relevant to specific pages, automatically, no matter how many thousands of pages your site may have, or how specialised or broad your content. As your content changes, Google's ads change to match. And since our ads are also targeted by country, global businesses can display local advertising with no additional effort. *
Safeguarding your business standards is our business too.
We're committed to maintaining our customers' business standards. That's why Google AdSense features these safeguards:
Competitive ad filters. You can block competitive ads, or other ads you want to keep off your site, simply by telling us which URLs to block.
Ad Review. Before ads appear on your site, they're reviewed using a combination of human and automated processes. The review process takes into account a variety of factors, including the quality of the ad and whether it's suitable for all audiences.
Sensitive content filters. At times, certain ads may be inappropriate for some pages. For example, Google automatically filters out ads that would be inappropriate on a news page about a catastrophic event.
Choose your own default ads. In the unlikely event that Google is unable to serve targeted ads on your page, we offer you the option of displaying a default ad of your choice. This ensures that your advertising space is always being used as effectively as possible.
Customise ads to complement your site.
You spend lots of time perfecting your website's look and feel, and we want AdSense to fit in. So we let you customise the appearance of your ads to fully complement your site by choosing from over 200 colours and 24 pre-set colour palettes (you can create and save your own custom palettes using a simple point-and-click colour selection tool.
Track your earnings with online reports.
With AdSense, you can monitor your ad performance with customizable online reports that offer details like the number of page impressions, clicks and click-through rate. You can track the performance of specific ad formats, colours and pages, and spot trends quickly and easily. Our flexible reporting tools let you group your pages however you want, so you can gain insight into your earnings by viewing results by URL, domain, ad type, category and more.
And best of all, of course, you can check your earnings anytime.
Getting started is fast and easy.
Getting started as a Google AdSense publisher is easy. It only takes a few moments to apply online for both content and search ads. Once you're approved, simply log in to your account, copy a block of HTML code and paste it into your existing ad server or any of your web pages. And that's it—you're done. Relevant ads start to appear on your web pages, and your earnings start to add up.
To learn more and to apply, go to www.google.com/adsense, or click here.
Google AdSense for search
When you join the AdSense programme, you get access to Google AdSense for search, and that's a good thing; adding a Google search box to your site means monetizing more web pages while offering your users an even better site experience. Visitors hang around longer, since they can search from right on your site. And since AdSense serves targeted ads on search results pages, you can make more money from your Google search box as well. Learn more about Google AdSense for search.
source:
https://www.google.com/adsense/static/en_GB/AfcOverview.html

Why Adsense-list.com?

The aim of this website is to prevent from Adsense to display un-wanted ads on our websites, The arab users can generate full lists of Anti-Islam or Anti-Arab websites and block their ads. And in the other side, Adwords advertisers will no longer waste money on these sites.

101 High Paying AdSense Keywords

For a typical blogger or website owner, we make money when someone clicks on one of the Google Ads on our site, or per 1000 impressions of the AdSense links. For most of us, we already know how hard it is to get people to click on these links and even if they do, sometimes the chosen ads are low paying ones because of the keywords used on our page.
So to help maximize profits, here is a list of 101 high paying Google AdSense words you can try and use to target the keywords in your content to. It is assuming that as the website owner, you will receive roughly 50% of the total cost per click (CPC) that Google charges its advertisers, but you should check this with Google to find out the actual value (if they'll tell you).
N Keywor CPC
1 AdWords $9.41
2 available domain name $12.97
3 addwords $10.92
4 AdWords campaign $14.63
5 AdSense $12.43
6 buy domains $8.84
7 buy domain name $17.10
8 bachelor degree on line $14.36
9 best webhost $8.68
10 bulk email marketing $11.77
11 bankruptcy $5.72
12 cheap domain name $9.16
13 car insurance $22.89
14 credit cards $10.93
15 crm software $15.96
16 car loans$11.79
17 construction estimating software $5.80
18 domain names $17.57
19 debt$13.18
20 degree education on line $12.44
21 dell computer $5.79
22 degree $6.37
23 debt management $7.15
24 database software $3.13
25 email marketing $13.24
26 ecommerce hosting $11.81
27 education degree online $14.69
28 earn money online $3.04
29 free domain name registration$5.81
30 free credit report $9.57
31 flowers $4.83
32 financing $4.50
33 gas prices compare $6.19
34 google news $2.07
35 graphic design degree $12.58
36 graduate degree program $7.93
37 hosting providers$14.25
38how to get a web site$5.83
39hp computer$7.52
40interest credit$15.53
41insurances$17.67
42interior design degree$14.17
43java software$1.69
44keyword tracking$4.37
45knee support$1.57
46life experience degree$8.36
47lung cancer treatment$6.10
48loans$9.86
49merchant account$10.55
50microsoft certification$4.88
51mba degree online$15.78
52master degree on line$11.51
53marketing software$8.28
54network monitoring software$11.45
55nursing degree$8.81
56norton anti virus software$4.01
57Norton virus protection$3.85
58online accounting degree$27.50
59online paralegal degree$19.45
60online degree$13.74
61online psychology degree$20.78
62online college degree$14.10
63payroll software$7.95
64pay per click$8.18
65personal domain name$10.26
66project management software$10.80
67quicken$3.46
68quick money$3.32
69register domain$9.03
70register domain name$8.31
71register a website$10.47
72register url$8.69
73student credit card$10.54
74survey software$9.51
75scheduling software$7.60
76shopping cart software$5.23
77travel insurance$6.76
78tax software$6.89
79teaching degree$12.72
80turbo tax$5.47
81University Degrees Online$10.98
82unlimited web hosting$8.31
83university degrees$5.68
84undergraduate degree$4.71
85voip phone system$9.57
86visa credit card$11.83
87voip billing software$8.21
88virus protection$5.58
89website domain names$12.65
90web domain name$10.62
91web host ratin$9.75
92web site register$13.04
93web hosting$13.03
94web design software$2.57
95web space provider$6.62
96yahoo domain$7.70
97yellow page advertising$6.56
98yahoo domain name$9.00
99your site$2.57100zire pda$2.16
101zenith television$1.55
NB: The dollar values were correct at time of publication; please recheck keywords using Google's Keyword Tool for the most up to date values.
source:
http://www.wmtips.com/Adsense/high-paying-adsense-keywords-734.htm

Do's and Don'ts for AdSense Publishers

Google Adsense has made a huge impact on internet advertising and it is not short of being a revolution. The fact that more and more people are using Adsense today is the proof of its success. It is a concept that can provide businesses, small and large with a good ROI and generate targeted traffic by creating a high visibility over the internet.

You should start applying Adsense if you have been losing money instead of gaining in any kind of affiliate programs. Google through its Adsense service is providing high quality and relevant ads, which match up to the content on your website. To add to this is the search engine, which will take care of most of the searching. Another salient point is that you will not have to spend too much time choosing various types of ads for your website pages. Google's Adsense process makes it easy for you because it doesn't involve codes like it is the case for several affiliate programs.

AdSense is something on the lines of a set and forget arrangement thanks to the state-of-the-art technology used by Google. Here are some strategic tips of what to do with Google Adsense and what not to do with it.
While working on Adsense, you should try and avoid default settings, instead work towards customizing your ads.
When you are writing the content, think about your reader and then target your content through Adsense.

One mistake that most businesses or people make is looking at AdSense as a competitor; instead you should look at it as a partner that is going to help generate revenue for your business and create visibility over the internet, and in fact provide you with a winning edge over your actual competitors.
You need to position the ads correctly. This is highly important if you want to profit you're your Adsense campaign. You need to place your ads where you feel there is a higher probability for people to see it.

With Google, you can place three instances of AdSense code per page. You should use this to your advantage but remember you need to also bring a variety to the implementation.
If you have implemented the code on your Adsense ads then refrain yourself from clicking on the ad. Note: Google is extremely sensitive to click fraud.
One of the things that many people try is game the system. Google is aware of most of the things or tricks that people apply and is notorious for pursuing people caught doing a click fraud.
Here is a list of Don'ts:

Don't try to implement your AdSense code in a place where people won't be able to see it.
There are many people who try to offer incentive to visitors so that they click on the AdSense ads. This is a no-no!
Never beg people to click on your ad
Never place your AdSense ads on empty pages.

The Google Adsense ads can be easily customized, which is one of the reasons for its popularity. They can also be placed anywhere on your web page but it is always advisable to place them where people will be able to see them and click on them. You can always experiment a little with themes & colors and of course the placement but you should never go overboard. Too much of experimentation can kill the main purpose.

But before you can start with Google Adsense, you need to be aware of the rates, which can vary. Your Adsense strategy should revolve ideally around the rates because you will receive your payments per click and it will all depend on how much you are willing to pay per click to place an advertisement using AdWords. The minimum that advertisers pay is around 5 cents and it can go to as much as $10, and even more. For example: lawyers are paying around $75 for using the keyword mesothelioma.

You can sign up for your Adsense account by clicking on the below mentioned URL: https://www.google.com/adsense/

Article Source:
http://www.wmtips.com/Adsense/don-adsense-publishers-639.htm