Speeding up: Attracting more advertiser spend

In the final week of our educational series about speeding up your business in a slowdown, you'll hear tips from Christian Ashlock, an AdSense Optimization team manager, about attracting additional advertiser spend. If you have any final suggestions for growing your business, we hope you'll leave them as comments. If you missed a week or want to re-read tips from our team, you can revisit the series at any time at https://www.google.com/adsense/support/bin/answer.py?answer=77805#utm_source=speedingup&utm_medium=blog&utm_campaign=716post.I'm Christian Ashlock, and I manage an AdSense optimization team at Google that works to help publishers get the most out of their AdSense accounts. Once you create a site with great content and great ad inventory, the best way to earn additional revenue is to make sure advertisers can find you. Today, I'll share two tips to help attract advertisers to spend money on your site, and a third tip to help you access a new pool of advertisers you may not currently be reaching.

Tip #1: Define ad placements in AdSense so that AdWords advertisers can find them and bid directly for them.Ad placements are simply custom channels that you can expose to advertisers to encourage more placement targeting spend on your site. Ad placements are most effective for sites with lots of different topics or with different sections like articles, a blog, and a forum. You can set up ad placements based on specific categories of interest on your site, like fine arts or sports. You can also set up ad placements to cater to advertisers who are more interested in specific ad unit locations, like above the fold placements, or popular ad unit sizes including the 300x250 medium rectangle or 728x90 leaderboard. Tip #2: Help advertisers find your inventory outside of AdWords. Google Ad Planner is a media planning tool that advertisers use to find sites for their media buys. With the recently launched Publisher Center in Ad Planner, you can claim your site and provide information that helps advertisers better understand your content, audience and advertising options. You can also share your Analytics data with Ad Planner to ensure that advertisers see the most accurate traffic numbers for your site. All of this will help advertisers who use Ad Planner as a media planning tool understand the value of your site, and may even help new advertisers learn that your site exists!Tip #3: Tap into a new set of advertisers: search advertisers. Google has relationships with many advertisers -- some advertise on Google.com, some advertise on our partner sites through the AdSense program, and many do both. You can tap into advertisers who choose to advertise on our search partner sites by using AdSense for search. AdSense for search lets your site's visitors find what they're looking for on your site and across the web. Just like on Google.com, we'll display ads targeted to what your visitor is looking for along with the search results. Additional Resources:
Learn more about placement-targeted advertising, and read about best practices for setting up ad placements.
To get the most out of AdSense for search, try our five optimization tips.Thanks for following our educational series for the last five weeks. We hope you've gained a better understanding of the tools and resources you can use to improve your site and yourAdSense earnings.

source:

http://adsense.blogspot.com/2009/07/speeding-up-attracting-more-advertiser.html

Extending the category filtering beta for English-language ads

In April, we gave you a sneak peek into category filtering, a new feature we've been developing to give publishers more control over their ads. Today, we're excited to announce that we're extending the beta to publishers in a number of English-speaking countries including, but not limited to, Australia, Canada, India, Ireland, the U.K., and the U.S.As a reminder, category filtering lets you prevent ads from up to 5 specific categories such as religion, politics, and dating from appearing on your pages. Your filters will be applied to ads in English, regardless of how they're targeted. In addition, you'll be able to see the percentage that each category contributes to your earnings, which can help you understand any revenue impact you might notice as a result of filtering.Based on feedback from our initial beta testers, we've also made a few improvements to the feature:
Ad impression impact: To give you a better sense of how many ads you'd be filtering, we've now added an extra column to show you the percentage of ad impressions on your pages which fall into each category.

More accurate percentages: Ad impression and earnings percentages are now calculated based on impressions from the previous 30 days instead of three. This extended time frame should provide a more accurate picture of the types of ads you're receiving and how much revenue they're contributing.
Category descriptions: We've added details about each category directly within your account to help you understand the types of ads that may fall into each. To see whether category filtering has been enabled for your location, sign in and visit the Ad Review Center, located under the 'AdSense Setup' tab. We're working on expanding this beta to additional languages and countries, and will be sure to announce any updates here on the blog. If you'd like to learn more about category filtering, please visit our Help Center.

source:

http://adsense.blogspot.com/